Amadeus GDS is one of the major GDS systems and was originally created by Air France, Lufthansa, Iberia and SAS airlines as a European based alternative to Sabre, a similar GDS system based in the United States. It was founded in 1987 and while it initially focused on connecting end users with airline inventories, it has since grown to offer access to other travel services, including hotel rooms and car rental services.
There are numerous benefits for hotel owners using the Amadeus GDS system, with the most obvious being distribution to travel agents and customers on a global level. The platform offers business to business (B2B) and business to customer (B2C) distribution and provides travel agencies with 24 hour access to hotel inventories.
Regarding market share, Amadeus is the largest GDS system, accounting for around 40 percent of travel agency bookings and using around 90,000 travel agencies. The company is based in Spain, while the central database is in Germany, meaning it can serve as an especially powerful gateway to the European market.
Amadeus provides software solutions for airlines, airports, hotels, travel agencies, tour operators, etc., helping them to connect to the travel ecosystem. It's one of the world's top ten travel technology companies and has a presence in over 190 countries.it is accounting for about 40% of global GDS transactions, though it is especially popular in Europe.
Amadeus is used by various players in the travel industry, including: