Checkout is the last phase of an online order when the customer confirms his order by entering the required information, selects payment method, and completes the order.

Why It Matters:

The user journey has a moment of checkout. When it is slow, confusing, and untrustworthy, the users would leave their cart. A well-optimized and speedy, but secure, and convenient transaction ensures better ratios and customer satisfaction.

Best Practices for a Smooth Checkout:

• Clear, minimal-step process (ideally 1–3 steps)
• Auto-fill for saved user information
• Real-time validation for forms and card entries
• Multiple payment options (credit card, PayPal, wallets, etc.)
• Mobile-optimized design
• Transparent cost breakdown and no hidden fees
  
  

Example:
A fashion website that offers a “guest checkout” option, automatically applies promo codes, and accepts UPI, credit cards, and PayPal provides a convenient checkout experience-helping reduce cart abandonment.