Checkout is the last phase of an online order when the customer confirms his order by entering the required information, selects payment method, and completes the order.
Why It Matters:
The user journey has a moment of checkout. When it is slow, confusing, and untrustworthy, the users would leave their cart. A well-optimized and speedy, but secure, and convenient transaction ensures better ratios and customer satisfaction.
Best Practices for a Smooth Checkout:
Example:
A fashion website that offers a “guest checkout” option, automatically applies promo codes, and accepts UPI, credit cards, and PayPal provides a convenient checkout experience-helping reduce cart abandonment.