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    Checkout

    Checkout is the last phase of an online order when the customer confirms his order by entering the required information, selects payment method, and completes the order.


    Why It Matters:

    The user journey has a moment of checkout. When it is slow, confusing, and untrustworthy, the users would leave their cart. A well-optimized and speedy, but secure, and convenient transaction ensures better ratios and customer satisfaction.


    Best Practices for a Smooth Checkout:

    • Clear, minimal-step process (ideally 1–3 steps)
    • Auto-fill for saved user information
    • Real-time validation for forms and card entries
    • Multiple payment options (credit card, PayPal, wallets, etc.)
    • Mobile-optimized design
    • Transparent cost breakdown and no hidden fees

    Example:
    A fashion website that offers a “guest checkout” option, automatically applies promo codes, and accepts UPI, credit cards, and PayPal provides a convenient checkout experience-helping reduce cart abandonment.