Direct booking means travelers make reservations directly through the service provider whether it is an airline hotel or Online Travel Agency (OTA) without involving any third-party aggregator.

• Higher margins and benefits: Service providers earn higher revenue because they avoid paying commission fees to third-party intermediaries.
• Personalized service: Booking directly with a service provider enables customers to obtain special offers along with personalized communication with the provider to handle their specific requirements.
• Stronger brand relationship: Customers who make direct bookings with their chosen providers establish stronger loyalty because many companies provide loyalty points and benefits for bookings done through their official websites.
• Customer support: Customers who book directly with providers can expect better support because any problems or changes receive immediate attention which results in an enhanced booking and post-booking experience.