Dynamic Packaging

Dynamic Packaging refers to the practice of creating personalized travel packages which combine flights with hotels and airport transfers and experiences in real-time according to user requirements and price availability.

Dynamic packaging enables travelers to select individual travel components through live API feeds which enables platforms to maintain control while providing travelers with increased flexibility. When booking online users select flights from London to Rome and choose a boutique hotel and add a Colosseum tour before making their final payment.

The model functions to enhance customer satisfaction while simultaneously boosting sales through additional product offerings. Through dynamic packaging travel companies can present high-profit insurance and excursion services while using bundle prices to drive better sales results.

Who uses Dynamic Packaging?

• Online travel agencies (OTAs) like Expedia
• Tour operators with flexible itineraries
• Custom-built booking engines for DMCs or travel startups

Why it matters: 

When creating your engine dynamic packaging enables you to provide fully customized travel packages while enhancing booking procedures and boosting average order value without using fixed product frameworks.