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Seat Selection


Definition: Choosing a specific seat (aisle, window and exit row) before or after booking.


How It Works:

  • Free Selection: Often included in premium fares or loyalty tiers.
  • Paid Selection: Budget airlines charge for preferred seats (e.g., front row).


Industry Impact: This is a major ancillary revenue source for airlines (e.g., Ryanair earns billions from seat fees).

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