User Interface (UI) The display (or look) and interactivity of a computer product. It is the visual form of the system and what users look at and operate on the system- buttons, icons, sliders, color schemes, fonts and page layouts.

The importance of this:

UX is how it works and UI is how it looks and feels. use of a functional UI holds benefits, such as usability, brand building, and user confidence, and satisfaction. A usable, desirable, responsive User Interface assists the users through their path in an intuitive way.

Core Elements of UI Design:

• Typography and font choices
• Colors and contrast
• Iconography and visual consistency
• Buttons, forms, sliders, and interactive elements
• Responsive layouts (mobile, tablet, desktop)
  
  

UI Should Be:

• Clear and intuitive
• Visually consistent across the app or website
• Inclusive and accessible
• Aligned with the brand’s voice and tone
  
  

Example:
A banking app with clean typography, large touch-friendly buttons, and a dark mode toggle offers strong UI clarity-making the interface both attractive and easy to use.